WHAT IS QUALITATIVE RESEARCH?
by
Ilham
Lecturer of English Dept University of Muhammadiyah Mataram
The term qualitative is defined variously by scholars. According to Denzin and Lincoln (1994) qualitative refers to the way of inquiry in which people would make effort to interpret phenomena in their natural settings. They add that qualitative research involves various empirical materials that explains the matter of phenomena and meanings in individual’s lives.
Frankel and Wallen (2007) states that qualitative are a research studies that investigate the quality or relationship, activities, situation, or materials. It emphasize on holistic description, describing in detail all of what goes on particular activity. Qualitative research refers to assumption telling that all knowledge is relative, as it is influenced by subjectivity, and is holistic (Nunan (1992). Silverman (2005) states that qualitative research designs usually focus on small number of cases and ‘use a non-positivist model of reality’ to see more detail about social phenomena.
Creswell (1994) defines qualitative as the process of inquiry by which people try to understand a social and human problem on the basis of a complex and holistic picture, ‘formed with words, reporting detailed views of informants, and conducted in a natural setting’. Merriam (1998) further argues that qualitative research is an umbrella concept covering several forms of inquiry that help us understand and explain the meaning of social phenomena with a s little disruption of the natural setting as possible.
Regarding to definition stated above we can conclude that qualitative research is a model of inquiry or research, that focuses on the phenomena of social and human problem in natural setting, that usually focuses on a small number of cases, and that is non-positivist (does not see the cause-and-effect factor), subjective (based on researcher’s interpretation), and holistic (not value free).
II. Research Paradigms
Paradigm of research can be divided into two broad categories: non ideological and ideological (Connole, Wiseman, and Smith (1990), (Denzin & Lincoln, 1994) and Creswell (1998). Non ideological paradigm encompasses empiricism and interpretivism, while ideological involves critical approach/paradigm. Conolle (1990) defines empiricism as a broad term to explain the fact of knowledge that can be gained from experience. Under this heading (Empiricism/positivism), there are several types of research design; namely true survey, case study, experimental/quasi-experimental, ex post facto design, and analysis of data bases and records. (Emilia, 2000). Furthermore, interpretive is one kind of critique towards dissatisfactory of quantitative inquiry, which then brings about a new paradigm in research (Denzin and Lincoln in Silverman 2005)
The ideological paradigm of research consists of three major research paradigm: (1) Critical theory: A critical researcher might explore the scientific study of social institutions and their transformations through interpreting the meanings of social life; the historical problems of domination, alienation, and social struggles; and a critique of a society and the envisioning of new possibilities (Fay, 1987; Morrow & Brown, 1984) (2) Postmodernism : it emerged in the humanities in 1960s; gained momentum in 1970s; and permeated the social sciences in the 1980s and 1990s. the basic concept is that knowledge claims must be set within the conditions of the world today and in the multiple perspectives of class, race, gender, and other group affiliations; (3) Feminist approaches: the goals are to establish collaborative and nonexploitative relationship, to place the researcher within the study so as to avoid objectification.
III. Comparison of Quantitative and Qualitative Inquiry
Qualitative research shares the theoretical assumptions of the interpretive paradigm, which is based on the notion that social reality is created and sustained through the subjective experience of people involved in communication (Morgan,1980). Qualitative research in general is more likely to take place in a natural setting (Denzin, 1994);Lincoln and Guba, 1982; Marshall and Rossman, 2006). This means that topics for study focus on everyday activity as defined enacted, smoothed, and made problematic by person goings about their normal routines (Van Maanen, 1983, p.225).
Meanwhile, the strength of the qualitative method involves: (1) Obtaining a more realistic feel of the world that cannot be experienced in the numerical data and statistical analysis used in quantitative research; (2) flexible way to perform data collection, subsequent analysis, and interpretation of collected information;(3) provide a holistic view of the phenomena under investigation, (Bogdan and Biklen, 1982); (4) ability to interact with the research subject in their own language and their own terms (Kirk and Miller, 1986);(5) descriptive capability based on primary and unstructured data.
In addition, the weaknesses of qualitative research are: (1) knowledge produces might not generalize to other people or others setting; (2) It is difficult to make quantitative predictions; (3) it’s more difficult to test hypotheses and theories with large participants pools;(4) It might have lower credibility with some administrators and commissioners of programs;(5) it generally takes more tomes to collect when compared to the quantitative research; (6) data analysis is often time consuming; (7) the result are easily influenced by the researchers’ personal biases and idiosyncrasies.
Apart from the writing above the functional or positivist paradigm that guides the quantitative mode of inquiry is based on assumption that social reality has an objective ontological structure and that individuals are responding agents to this objective environment (Morgan & Smircich, 1980). The assumption behind the positivist paradigm is that there is an objective truth exiting in the world that can be measured and explain scientifically. The main concerns of the quantitative paradigm are that measurements is reliable, valid, and generalizable in its clear prediction of cause and effect (Cassell &Symon, 1994 in Matveev, 2002)
In short, the strength of quantitative method are; (1) stating the research problem in very specific and set terms (Frankfort-Nachmias &Nachmias, 1992 in Matveev, 2002); (2) clearly and precisely specifying both the independent and the dependent variables under investigations;(3) Following firmly the original set of research, arriving at more objective conclusion, testing hypothesis, determining the issues of causality; (4) achieving high level of reliability of gathered data due to controlled observations, laboratory experiments, mass survey, or other form of research manipulations (Balsley, 1970); (5) Eliminating or minimizing subjectivity of judgment (Kialey & Protheroe, 1996) and allowing for longitudinal measures of subsequent performance of research subjects.
The weaknesses of quantitative method include: (1) failure to provide the researcher with information on the context of situation;(2) Inability to control the environment where the respondent provide the answers to the questions in the survey; (3) limited outcomes to only those outlined in the original research proposal due to closed type questions and the structured format; (4) not encouraging the evolving and continuous investigation of research phenomenon.
IV. Data Collection
Qualitative researcher use three main techniques to collect and analyze data: observing people as they go about their daily activities and recording what they do; conducting in-depth interview with people about their ideas, their opinions, and their experiences; and analyzing documents or other forms of communication (Fraenkel and Wallen,2007). Those techniques describe as follows:
Observation
Observation is a research tool when “(1) serves a formulated research purpose, (2) is planned deliberately, (3) is recorded systematically, and (4) is subjected to checks and controls on validity and reliability (Kidder,1981b,p.264 in Merriam (1994).Observation can lead to deeper understanding because it provides a knowledge of the context in which events occur, and may enable the researcher to see things that participant themselves are not aware or they are unwilling to discuss (Patton, 1990). Hammersley & Atkinson, (1995) in Creswell (1994) states that observing in a setting is a special skill that requires management of issues such as the potential deception of the people being interviewed, impression management and the potential marginality of the researcher in a strange setting. Observation entails the systematic noting and recording of events, behaviors, and artifacts in the social setting chosen for study (Marsall and Rossman, (2006). Morris, (1973 p. 906) in Denzin and Lincoln, (1994) defines observation as the act of noting a phenomenon, often with instruments, and recording it for scientific or other purposes.
There are three kinds of observation namely participant observation, nonparticipant observation and naturalistic observation (Fraenkel and Wellen (2007). In participant observations studies, researcher usually participates in the situations or setting they are observing. Participant observation demands first hand involvement in the social world chosen for study (Marshall and Rossman, 2006; Merriam, 1998).Then, in nonparticipant observation study, researcher do not participate in the activity being observed but rather sit on the side lines and watch; they are not directly involved in the situation they are observing. Next, naturalistic observation involves observing individuals in their natural setting (Fraenkel and Wellen,2007).
Interview
The research interview has been defined as ‘a two person conversation initiated by the interviewer for the specific purposes of obtaining research-relevant information, and focused by him on content specified by research objectives of systematic description, prediction, or explanation’ (Cannel and Kahn, 1968 in Cohen and Manion, 1994). Interview is one of the most common and most powerful ways we use to try understand our fellow human beings (Denzin and Lincoln, 1994).Dexter (1970 p.11) in Merriam, (1998) states that interviewing is the preferred tactic of data collection in order to get better data or at least cost than other tactics. Interviewing is an important way for researcher to check the accuracy, to verify the impression gained from observation (Fraenkel and Wellen, 2007 p.455).
There are four types of interview that maybe used specifically as research tools: the structured interview; the unstructured interview; the non-directive interview; and the focused interview (Cohen and Manion, 1994; Fraenkel and Wellen, 2007; Denzin and Lincoln, 1994; Merriam, 1998). The structured interview is one in which the content and procedure are organized in advance (Fraenkel and Wellen, 2007). It also refers to the situation in which an interviewer asks each respondent a series of preestablished questions with limited response categories (Denzin and Lincoln, 1994). In contrast, the unstructured interview is an open situation, having greater flexibility and freedom. The non-directive or informal interview tends to resemble casual conversation, pursuing the interest of both the researcher and the respondent in turn. The last, the focused or retrospective interview, the researcher focuses on respondent’s subjective response o a known situation in which she has been involved and which has been analyzed by the interviewer prior to the interview.
Documentation or content analysis
Content analysis is a technique that enables researcher to study human behavior in an indirect way, through an analysis of their communication (Fraenkel and Wallen, 2007).
Creswell (1994) further suggests the data collection in qualitative research steps involve (a) setting the boundaries for study, (b) collecting information through observations, interviews, documents, and visual materials, and (c) establishing the protocol for recording information. The researchers identify the parameters for data collection (Miles and Huberman, 1984): setting; the actors; the events; and the process. Then the researchers indicate the type or types of data to be collected and provide a rationale for the data collection which involve four basic types: observation, interviews, documents, and visual images. Finally, the researchers design and advance protocols for collecting information which is needed to note observation in the field.
Marshall and Rossman (2006) argue that qualitative researchers typically rely on four methods of gathering information: (a) participating in the setting, (b) observing directly, (c) interviewing in depth, and (d) analyzing documents and material culture.
IV. Data Analysis
Qualitative modes of data analysis provide ways of discerning, examining, comparing, and contrasting, and interpreting meaningful pattern or themes. Meaningfulness is determined by the particular goals and objective of the project at hand: the same data can be analyzed and synthesized from multiple angels depending on particular research or evaluation question being addressed. Some data analysis strategies in qualitative research including ethnographic analysis, narrative analysis, phenomenological analysis, and the constant comparative method (Merriam, 1998).
Miles and Huberman (1994, p.10) describe the major phases of data analysis: data reduction, data display, conclusion drawing and verification. The steps discusses as follows: First, data reduction refers to the process of selecting, focusing, simplifying, abstracting, and transforming the data that appear in written up field notes or transcription (Miles and Huberman (1994). Second, display is an organized, compressed assembly of information that permits conclusion drawing and action. A display can be an extended piece of text or diagram, chart, or matrix that provides a new way of arranging and thinking about the more textually embedded data. Data display allows the analyst to extrapolate from the data enough to begin to discern systematic patterns and interrelationships. Third, conclusion drawing and verification. It involves stepping back to consider what the analyzed data mean and to access their implication for the question at hand. Verification, integrally linked to conclusion drawing, entails revisiting the data as many times as necessary to cross-check or verify these emergent conclusion (Miles and Huberman, 1994.
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